ulysses wilson

How has HIV changed Magic Johnsons marketability?

 

HIV has changed Magics marketability because he was no longer looked at as just a basketball player he was looked at as an HIV survivor. Hes always been a very marketable man due to him being one the best basketball players to ever play the game. I actually think HIV made him even more marketable because even though people saw him differently in the beginning of the world finding out he had the virus, they soon realized that he was same great person he was before the virus. He's also more marketable because he can be the voice and spokesman for people with HIV since he's so well known people will actually listen to what he has to say. He's fighting the virus while changing other peoples lives at the same time.